Transform
Banking.
Drive Sustainable
Growth at Scale.
A global banking executive with 20+ years across HSBC, Deutsche Bank, and Standard Chartered — now CEO of Toss Bank. Combining the institutional rigor of global banks with digital leadership and a proven turnaround track record at scale.
Kristina Eunmi Rhee
CEO, Toss Bank
Global banking executive and turnaround leader, driving sustainable growth through digital-first transformation across the world's leading banks.
Foundations across the world's leading banks



“Drawing on experience across global financial institutions and digital banking, Kristina is helping build the next generation of financial services — at the intersection of technology, trust, and scale.”
“She knows where to innovate and where to comply — full stop. What’s so amazing about her is she never stops learning.”
“She listens first, then speaks. At first she may come across as a quiet leader — but her actions speak louder than words.”
“She leads by example. When she asks you to take something on, she has already outdone it herself.”
“When she first announced an AI-first bank a few years ago, there was strong resistance. She kept educating, sharing success stories, and encouraging the “AI evangelists” across the company. The results are now obvious.”
“Fintechs can chase growth at all costs and run into trouble later. Legacy banks tend to move slowly and lack innovation. Kristina seems to know the formula for success.”
“In a single day I’ll see her with regulators, press, and industry leaders — then back at her open-plan desk, vibe coding to test her ideas. I don’t know how she does it.”
“Kristina is a first-principles leader. She asks the questions others overlook and challenges assumptions that have long gone unquestioned.”
(2023, 2024, 2025, 2026)
4th female CEO ever in Korea's Tier-1 banking industry
Champions diversity and inclusion not only because it is the right thing to do, but because it makes better business sense — backed by clear evidence.
CEO. Global Banking Executive. Turnaround Leader. Digital Banking Pioneer.